Tyra Banks
Category:Main campaign
Collections:Main Campaign
Times published:4
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
A main-campaign Milk Mustache ad. The magazines and dates it ran in are listed under Where it was published.
The Milk Mustache Book (1998, p. 54) gives the shoot as May 9, 1996, New York City. Banks flew in from London on the Concorde, went through the usual two to three hours of hair and makeup, passed over the studio catering and asked for a burger and fries. The ad was aimed at teenage girls. A second picture taken that day, in a yellow-gold string bikini, was judged too sexy for magazines like Seventeen and was put away; it later ran once, in the Sports Illustrated swimsuit issue.
Credits
More images of this ad — click to enlarge
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Fashion Week Daily gallery copy — Tyra Banks — ad 1
Independent 2018 gallery copy; not used to override period-copy text/layout.
Tyra Banks — Ebony May 1997
Clean full-page period placement recovered from the complete Ebony issue.
Variants of this ad (5)
Different printed versions of the same ad are grouped here.
Tyra Banks - version one — GM 1997 — standard
Images of this version
Tyra Banks version one — got milk? 1997 standard — original period print
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Tyra Banks - version one — MWYM 1996 — standard
Images of this version
Tyra Banks — MWYM standard / no contact line
Format:Recovered period print / archival scan· English
Cropped from user-provided 1996–97 MWYM-era lot image. Printed MILK. Where’s your mustache? ad has no web or phone contact line in the visible ad.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Tyra Banks - version one — MWYM 1996 — whymilk.com
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Tyra Banks - version one — MWYM 1997 — 1-800-WHY-MILK
Images of this version
Original period print — Tyra Banks version one — MWYM + 1-800-WHY-MILK
Format:Original magazine print / tear-sheet· English
Exact original-period ad recovered. Visible 1-800-WHY-MILK contact line and ©1997 directly resolve the previously imageless Tyra version-one MWYM phone state.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| Publication unresolved | 1997 | Original magazine print / tear-sheet | source | Current seller lists this as an original 1997 magazine advertisement and the artwork itself visibly carries ©1997. |
Tyra Banks — GO CARD / Tower Records rack card — MWYM + whymilk.com
Images of this version
Clean original rack-card front — Tyra Banks — GO CARD / Tower Records rack card — MWYM + whymilk.com
Format:Go Card / Tower Records rack card — front· English
Original Tyra Banks rack card; clean front; reverse transcribed from CardCow.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| GO CARD / Tower Records distribution | 1996 | Original promotional rack card / postcard | source | Original vintage rack-card/postcard distribution object; not a magazine issue placement. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Newsweek | Nov 25, 1996 find this issue | Print ad | source | ||
| People | Dec 16, 1996 find this issue | Print ad | source | ||
| Sports Illustrated | Nov 25, 1996; Dec 2, 1996 find this issue | Print ad | source | ||
| Sports Illustrated for Kids | Jun 1998 find this issue | Print ad | source | ||
| Ebony | May 1997 | 113 | Magazine placement scan | source | Clean full-page period placement recovered from the complete Ebony issue. |
| YM | September 1996 find this issue | scan leaf 46 | Full-page ad | archive.org upload of the issue, scan leaf 46 |
About this entry
Tyra Banks is an ad from the main Milk Mustache campaign dated 1996, filed in the collection “Main Campaign” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Printed line: “Multiple documented: got milk?; MILK. Where's your mustache?”. Recorded appearances: Newsweek (Nov 25, 1996 find this issue); People (Dec 16, 1996 find this issue); Sports Illustrated (Nov 25, 1996; Dec 2, 1996 find this issue); Sports Illustrated for Kids (Jun 1998 find this issue); and 1 more. The entry also shows 5 further versions of the piece. 9 pictures are shown.
Related entries: Al Michaels / Frank Gifford / Bob Costas, Amy Van Dyken, Bill Clinton / Bob Dole, Billy Zane / The Phantom, ADADC “got milk?” billboard with Greg and Madeline Adami (news photo), Angela Lansbury — “got an emmy?” (Murder, She Wrote / CBS), Bill Clinton — Milk Mustache parody greeting card (“I inhale it”).