Missing ads
60 ads in this archive are documented but have no image. Each one is known to exist, from a collector inventory, a dealer listing, a magazine index or the campaign’s own records, but nobody has produced a scan.
They are not the famous pages. Those are almost all here. What is missing is the paper around them: contest and sweepstakes winners, third-page sidebars, promotional posters, Spanish-language work and parodies. None of it was ever sold, so no dealer stocked it, and none of it was treated as collectible, so nobody scanned it.
If you have one of these, it is probably the only copy anyone has looked at in twenty years.
Sending a scan
Flatbed scan at 600 dpi or better, saved as TIFF or PNG. Include the whole page, margins and all, and scan the back as well, because the reverse often carries the issue date or a subscriber address label and that is the only way some of these can be dated. Leave automatic colour and contrast correction switched off.
A phone photograph is still worth sending. A poor image of something nobody has seen beats no image at all, and it can be replaced later.
Quote the record number from this page, and the magazine and issue if you know them. Get in touch through joshuadudley.com.
1995
3 ads with no image
| Ad | Collection |
|---|---|
| Lady Foot Locker Ad | Campaign Promotions |
| Ultimate Diet Drink | Health & Nutrition |
| “Stick Figures” (children’s spots) | Ads without mustaches |
1996
2 ads with no image
| Ad | Collection |
|---|---|
| Crash Course on Calcium | Health & Nutrition |
| “Refrigerator Love” | Ads without mustaches |
1997
3 ads with no image
| Ad | Collection |
|---|---|
| Milk Recipe of the Stars | Recipes / Food Promotions |
| Nate the Great Reading Growth Chart Offer | Campaign Promotions |
| “Lunchroom” | Ads without mustaches |
1998
3 ads with no image
| Ad | Collection |
|---|---|
| Get Down with a Glass of Milk | Advertorials / Magazine Promotions |
| Keep Your Family Healthy - Family Circle preview | Health & Nutrition |
| Sports Illustrated Sumo Ad | Sports Promotions |
1999
7 ads with no image
| Ad | Collection |
|---|---|
| Fox Family Milk Mustache Contest - Grier/O'Hurley/Santagati newspaper | Contest Entries / Sweepstakes |
| Get Your Milk Gear NOW! | Campaign Collateral |
| Milk Helps You Play the Game - 1/3 page rules | Contest Entries / Sweepstakes |
| Rich and Famous MILK Sweepstakes | Contest Entries / Sweepstakes |
| Rosita and Cookie Monster — Sesame Street Cow Section parody | Spoofs / Parodies |
| Teen People 1999 All-Star Yearbook Preview | Sports Promotions |
| Teen People Promotion Message Board - Score Cool Stuff | Advertorials / Magazine Promotions |
2001
1 ad with no image
| Ad | Collection |
|---|---|
| Three Adults — Got Milk? (Spiritual Milk, Starting Point for Kids) | Spoofs / Parodies |
2002
6 ads with no image
| Ad | Collection |
|---|---|
| Hot Stuff & Cool Sites - version 1 | Advertorials / Magazine Promotions |
| La Mama Got Milk? Spanish Contest Offer - 2002 | Contest Entries / Sweepstakes |
| Real Simple To-Do List - 2002 | Advertorials / Magazine Promotions |
| Teen People Listening Lounge - Missy Elliott | Campaign Promotions |
| YM Plugged-In Promotion Page - main | Advertorials / Magazine Promotions |
| YM Plugged-In Promotion Page - runner-ups list | Advertorials / Magazine Promotions |
2003
6 ads with no image
| Ad | Collection |
|---|---|
| Alice In Dairyland Postcard - GM 2003 | Postcards |
| Atomic Kitten — The White Stuff (Scotland) | Foreign Campaign — Scotland: The White Stuff |
| Calcium Weigh-In Winners mini poster | Contest Winners |
| La Mama Got Milk? Spanish Contest Offer - 2003 | Contest Entries / Sweepstakes |
| Milk FriendSip Photo Contest | Contest Entries / Sweepstakes |
| Stay on Track For a Healthy You! | Health & Nutrition |
2004
7 ads with no image
| Ad | Collection |
|---|---|
| Blue — The White Stuff (Scotland) | Foreign Campaign — Scotland: The White Stuff |
| Gary Lucy — The White Stuff (Scotland) | Foreign Campaign — Scotland: The White Stuff |
| Got Milk? Secret to Success Photo Contest | Contest Entries / Sweepstakes |
| Kroger Show Us Your Milk Mustache Contest | Contest Entries / Sweepstakes |
| Milk-Bone Brand Dog Food - Got Milk? Get Milk-Bone! | Brand Tie-ins |
| Nadia Almada — The White Stuff (Scotland) | Foreign Campaign — Scotland: The White Stuff |
| Real Simple To-Do List - 2004 version 1 | Advertorials / Magazine Promotions |
2005
2 ads with no image
| Ad | Collection |
|---|---|
| Cymone Bedford — Healthy Schools Challenge grand prize winner | Contest Winners |
| “Milk to the Rescue (PMS)” | Ads without mustaches |
2006
3 ads with no image
| Ad | Collection |
|---|---|
| Ginny Barber — 3-A-Day / NFL Super Bowl XL promotion | Sports Promotions |
| Nicola Benedetti — The White Stuff (Scotland) | Scottish Dairy Marketing Company — The White Stuff (2003–2007) |
| “Gary Anderson got it.” — MilkPEP school trade ad (2006) | Ads without mustaches |
2007
2 ads with no image
| Ad | Collection |
|---|---|
| Dani Harmer — The White Stuff (Scotland) | Scottish Dairy Marketing Company — The White Stuff (2003–2007) |
| Myleene Klass — The White Stuff (Scotland) | Scottish Dairy Marketing Company — The White Stuff (2003–2007) |
c.2009
1 ad with no image
| Ad | Collection |
|---|---|
| Magalys Nodarse — “La leche te queda bien” contest winner (c.2009) | Contest Winners |
2021
2 ads with no image
| Ad | Collection |
|---|---|
| “2021 Nickelodeon Kids' Choice Awards: Drum Solo” | Ads without mustaches |
| “Good Morning” | Ads without mustaches |
2023
2 ads with no image
| Ad | Collection |
|---|---|
| Aaron Burr — 30th anniversary revival | Beyond the Mustache |
| “It Doesn't Matter” | Ads without mustaches |
Undated
5 ads with no image
| Ad | Collection |
|---|---|
| Beach Body | Health & Nutrition |
| Envelope - got milk? | Campaign Collateral |
| Envelope - Milk, Where's Your Mustache? | Campaign Collateral |
| Gift Certificate for Milk Gear | Campaign Collateral |
| Nutella | Brand Tie-ins |