Shake Stuff Up
MilkPEP’s early 2000s campaign.
Campaign history
A tour for young milk drinkers
Shake Stuff Up was part of MilkPEP’s youth advertising in the early 2000s. A Cornell University notice for a 2004 campus visit describes a 100-city Shake Stuff Up Tour, a Milk Mustache Mobile promotion sponsored by MilkPEP. It brought the campaign to events for children, teenagers, and young adults. Source: Cornell Chronicle.
When the mobile arrived
Cornell’s event notice describes activities and milk sampling during the Milk Mustache Mobile’s campus stop. Shake Stuff Up also appeared in chocolate-milk commercials, giving the phrase a life on television as well as on the road. Source: Cornell Chronicle.
The line on screen
The collection includes chocolate-milk commercials titled Shake Stuff Up and others carrying only got chocolate milk?. The line heard or seen in each commercial is the best guide to its campaign. The tour’s name alone cannot establish that every flavored-milk ad from the period belonged to it. Source: Cornell Chronicle.