Visual archive
Spanish / Hispanic
81 main database records. Variants remain nested with their parent ad.
Spanish-language advertising made for audiences inside the United States — the California board's Familia, Amor y Leche and toma leche, and MilkPEP's national Hispanic work. This is American campaign material, not foreign advertising.
Background
Because Hispanic consumers were already strong milk drinkers, this work emphasized family and cultural affinity rather than the “deprivation” humor of the general-market ads. The California board's “Familia, Amor y Leche” ran from the mid-1990s and was later succeeded by “Toma Leche.”
Campaign collateral · Spanish / Hispanic
“Piensa lo que bebes” — got milk? Spanish-language booklet
Image recovered
Main • #8
Isabella Rossellini
Exact issue known
Main • #29
Daisy Fuentes
Exact issue known
Main • #33
Oscar de la Hoya
Exact issue known
Main • #59
Jonathan Lipnicki
Exact issue known
Main • #61
Jimmy Smits & Dennis Franz
Exact issue known
Main • #78
Melanie Griffith + Alexander / Stella / Dakota
Exact issue known
Main • #101
Rugrats
Exact issue known
Spanish / Hispanic Campaign
Quaker Oats - Spanish version
Image recovered
Spanish / Hispanic Campaign
Lactose Intolerant: Making the Most of Milk - Spanish
Image recovered
Main • #106
Marc Anthony
Exact issue known
Contest Winner
Arturo Suarez - 100-City Cruise for Calcium Search winner
Exact issue unknown
Main • #151
Jessica Alba
Exact issue known
Contest Winner
Esperanza Barraza - La Mama Got Milk photo contest winner
Exact issue unknown
Spanish / Hispanic Campaign
Berry Me Alive Licuado - Spanish
Image recovered
Spanish / Hispanic Campaign
Got Milk? Licuado - Peanut Butter Deluxe Spanish
Image recovered
Spanish / Hispanic Campaign
Itati Cantoral & kids
Exact issue unknownImage research pending
Contest / Sweepstakes Promotion
La Mama Got Milk? Spanish Contest Offer - 2002
Exact issue unknown
Spanish / Hispanic Campaign
Lili Estefan
Exact issue unknown
Spanish / Hispanic Campaign
Lili Estefan & her children — “Divertida y saludable. ¡La combinación mágica!” (chocolate milk)
Image recovered
Spanish / Hispanic Campaign
Vitamin C Licuado - Spanish
Image recovered
Contest Winner
Daia Bernaza & kids - La Mama Got Milk photo contest winners
Exact issue unknown
Spanish / Hispanic Campaign
Amelia Vega & mother - 2003
Live period scan recovered; exact issue unresolved
Spanish / Hispanic Contest Promotion
Family Reunion Spanish Contest Offer
Exact issue unknownImage research pending
Contest / Sweepstakes Promotion
La Mama Got Milk? Spanish Contest Offer - 2003
Exact issue unknown
Spanish / Hispanic Campaign
Myrka Dellanos & daughter
Exact issue unknown
Spanish / Hispanic Campaign
Olga Tañón & daughter
Exact issue unknown
Contest Winner
Beatriz De Alba - La Mama Got Milk photo contest winner
Live period scan recovered; exact issue unresolved
Contest / Sweepstakes Promotion
Nuestra Gente Star Mom Contest
Exact issue unknown
Spanish / Hispanic Campaign
Veronica and Christian Castro
Exact issue known
Spanish / Hispanic Campaign
Dr. Aliza
Exact issue unknown
Spanish / Hispanic Campaign
Giselle Blondet & kids
Exact issue known
Spanish / Hispanic Campaign
Despierta America anchors
Exact issue known
Spanish / Hispanic Campaign
Sofia Vergara
Physical one-page ad verified
Main • #242
Sara Ramirez
Exact issue known
Spanish / Hispanic Campaign
Barbara Mori & Sergio
Period scan recovered; exact issue / placement remains unresolved
Spanish / Hispanic Campaign
María Celeste Arrarás — Más Leche Más Logro era
Image recovered and embedded
Contest Winner
Super Mamá Winner
Consumer placement unresolved; official creative confirmed
Spanish / Hispanic Contest Promotion
Alicia Villarreal
Consumer placement unresolved; official creative confirmed
Spanish / Hispanic Campaign
Charytin Goyco & kids
Exact issue unknown
Spanish / Hispanic Contest Promotion
Su-Nui Escobar & Charytín advertorials
Consumer placement unresolved; official creative confirmed
Spanish / Hispanic Contest Promotion
Super Mamá Contest
Consumer placement unresolved; official creative confirmed
Main • #272
Carolina Herrera & daughter
Exact issue known
Main • #273
Ingrid Hoffmann
Exact issue unknown
Spanish / Hispanic Campaign
Dayanara Torres — Hispanic market
Image recovered
Spanish / Hispanic Campaign
Julie Stav — Spanish text
Image recovered
Contest Winner
Maria Cristina Cuenca - Nabisco Cookies and Milk Summer Photo Contest winner
Image recovered
Poster
Cristián de la Fuente, Angélica Castro & daughter Laura
Official image recovered
Spanish / Hispanic Campaign
Maggie Jimenez
Official image recovered
Poster
Paulina Rubio & mother Susana Dosamantes
Official image recovered
Spanish / Hispanic Campaign
Barbara Bermudo & kids
Official image recovered
Spanish / Hispanic Advertorial
Bárbara Bermudo Advertorial
Official image recovered
Spanish / Hispanic Campaign
Edith Gonzalez & Constanza
Official image recovered
Spanish / Hispanic Campaign
Edith Gonzalez & Constanza - ballerinas
Image recovered
Spanish / Hispanic Campaign
Irma Martínez — El Poder de Nueve contest spokesperson
Image recovered
Poster
Marco Antonio Solís & family
Official image recovered
Main • #334
Salma Hayek
Exact issue known
Spanish / Hispanic Campaign
Aracely Arambula - horizontal
Exact issue unknown
Spanish / Hispanic Campaign
Karla Martínez + Victor Cruz + José Hernández — Futuro con Leche group print ad
Official campaign image recovered — Futuro con Leche 2012
Spanish / Hispanic Campaign
Karla Martinez
2013 Spanish-market creative; multiple direct images recovered
Spanish / Hispanic Campaign
Carlos Vives — “Música para el alma, proteína para el cuerpo.”
Image recovered
Spanish / Hispanic Campaign
Lili Estefan with Lina & Lorenzo — Chocolate Milk Halloween
Image recovered • PRODU 2007
Spanish / Hispanic Campaign
Carolina Herrera — “La leche te queda bien” contest banner (2009)
Image recovered
Spanish / Hispanic Campaign
“Quince al Máximo” — “Make a Royal Debut with $2,500” contest banner
Image recovered
CMPB · 2011
Toma Leche — “La Ciudad del Ejercicio” (tomaleche.com, 2011)
Image recovered
CMPB · 2016
Toma Leche — “Nuevas Tradiciones” holiday campaign (tomaleche.com, 2016)
Image recovered
CMPB · 2008
Toma Leche — tomaleche.com town illustration (2008)
Image recovered
CMPB · 2017
Toma Leche — El Chavo del Ocho campaign art (2017)
Image recoveredImage research pending
Contest Winner
Magalys Nodarse — “La leche te queda bien” contest winner (c.2009)
Documented — image not yet recovered
CMPB · 2002
“La Llorona”
Image recovered
CMPB · 2008 (uploader’s date)
Toma Leche — “Bruja” (“Witch”)
Image recovered
CMPB · c.2009
Toma Leche — “Elfo” (“Elf”)
Image recovered
CMPB · 2009 (upload date)
Toma Leche — “Sad Princess”
Image recovered
CMPB · 2015
Toma Leche — “¿Leche Con Qué?” web series
Image recovered
CMPB · 2017
Toma Leche — “Mega Dares” (“Lowrider”, “Turbine”)
Image recovered
MilkPEP · 2008 (uploader’s date)
“Medal” (Spanish-language)
Image recovered
MilkPEP · 2010 (uploader’s date)
“I like it like that” (Spanish-language)
Image recovered
MilkPEP · 2011 (uploader’s date)
“One More” — Giselle Blondet (Spanish-language)
Image recovered
MilkPEP · c.2013–2014
“Leche Para América” — Barbara Bermudo
Image recovered
MilkPEP · 2014
Siempre Leche — “La Bailarina” and the “El Super Desayuno” spots
Image recovered
MilkPEP · 2016