Matthew Fox
Category:Main campaign
Collections:Main Campaign
Times published:5
Printed tagline:MILK. Where's your mustache?
Notes
A main-campaign Milk Mustache ad. The magazines and dates it ran in are listed under Where it was published.
The Milk Mustache Book (1998, p. 60) gives the shoot as June 24, 1996, Los Angeles. He was signed to catch the attention of teenage girls, and the book counts the result among the top moments of the campaign’s first years: teenagers across the country cut the ad out of magazines and put it on their walls, and the book suggests it may be the ad that started milk mustache ad collecting. Fox was uneasy when the stylist put gel in his hair, until he saw the first Polaroid.
Credits
More images of this ad — click to enlarge
Period issue copy evidence — Vanity Fair Jan 1997
Format:Digitized issue text / scan evidence· English
Digitized Vanity Fair Jan 1997 confirms the original printed MILK. Where's your mustache? line for this ad.
Visible text / transcription
Matthew Fox — B&W state #1
eBay 384323962221; seller identifies this as state #1.
Additional recovered reference — 1996
Two Matthew Fox states are recorded, differing in the contact line.
Ranker gallery image — Matthew Fox
Ranker labels this subject 1996. Ranker remains secondary evidence and does not control printed-copy fidelity.
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Variants of this ad (2)
Different printed versions of the same ad are grouped here.
Matthew Fox — MWYM — standard
Images of this version
Matthew Fox 1996 — MWYM standard — Bamboo original paper
Visible period ad has MILK. Where’s your mustache? footer and no web/phone contact-line add-on; exact match to standard child.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Matthew Fox — MWYM — whymilk.com
Images of this version
Original 1996 paper — MWYM + whymilk.com
Format:Original magazine paper advertisement — dealer/seller photograph· English
Original-paper image visibly carries the whymilk.com contact line and MILK. Where’s your mustache? slug.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Oct 25, 1996; Nov 8, 1996 find this issue | Print ad | source | ||
| People | Nov 4, 1996; Nov 25, 1996 find this issue | Print ad | source | ||
| People en Español | Mar 1999 find this issue | Print ad | source | ||
| Seventeen | Nov 1996 find this issue | Print ad | source | ||
| Vanity Fair | Jan 1997 find this issue | Print ad | source | Digitized Vanity Fair Jan 1997 issue text reproduces the Matthew Fox ad and printed 'MILK. Where's your mustache?' slug. |
About this entry
Matthew Fox is an ad from the main Milk Mustache campaign dated 1996, filed in the collection “Main Campaign” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Printed line: “MILK. Where's your mustache?”. Recorded appearances: Entertainment Weekly (Oct 25, 1996; Nov 8, 1996 find this issue); People (Nov 4, 1996; Nov 25, 1996 find this issue); People en Español (Mar 1999 find this issue); Seventeen (Nov 1996 find this issue); and 1 more. The entry also shows 2 further versions of the piece. 8 pictures are shown.
Related entries: Al Michaels / Frank Gifford / Bob Costas, Amy Van Dyken, Bill Clinton / Bob Dole, Billy Zane / The Phantom, ADADC “got milk?” billboard with Greg and Madeline Adami (news photo), Angela Lansbury — “got an emmy?” (Murder, She Wrote / CBS), Bill Clinton — Milk Mustache parody greeting card (“I inhale it”).