Ron Howard
Category:Main campaign
Collections:Main Campaign
Times published:5
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
A main-campaign Milk Mustache ad. The magazines and dates it ran in are listed under Where it was published. 10, 1997 two-piece issue evidence and preserves an additional uncontacted 1997 MWYM 'Growing up…' ad.· Ad Age Landmarks, week of Oct. 27, 1997: copywriter Dave Franco and art director Bernie Hogya; two-page concept pairs a retouched childhood “Opie” image with adult Ron Howard.
The Milk Mustache Book (1998, p. xiv) says Ron Howard wanted to be in the campaign because his daughter collects the ads and thought it would be cool if he was in one.
Ski printed the ad in December 1997 (p. 12) without a contact line and in January 1998 (p. 11) with “For More Information 1-800-WHY-MILK” at the upper left (the version listed under Variants).
Credits
More images of this ad — click to enlarge
Full-page version with body copy — SPIN, April 1998
Version with body copy (earlier photographed copy)
Ranker gallery image — Ron Howard
Ranker labels this subject 1997. Ranker remains secondary evidence and does not control printed-copy fidelity.
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Variants of this ad (7)
Different printed versions of the same ad are grouped here.
Ron Howard — GM 1998 — 'Growing up…'
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Ron Howard — MWYM 1997 — 'Growing up…' + whymilk.com
Images of this version
Clean complete-issue scan — SPIN Apr 1998 — MWYM + whymilk.com
Format:Complete-issue full-page magazine scan· English
Exact MWYM + whymilk.com child recovered from the complete April 1998 SPIN issue.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| SPIN | Apr 1998 find this issue | PDF scan page 27 | Full-page color magazine ad | source | Complete April 1998 SPIN issue shows the 'Growing up…' MWYM creative with http://www.whymilk.com. |
Ron Howard — MWYM 1997 — 'Growing up…' + 1-800-WHY-MILK
Images of this version
1997 MWYM — 'Growing up…' + 1-800-WHY-MILK
Format:Original period print advertisement / seller scan· English
Original printed page visibly carries 'For More Information / 1-800-WHY-MILK' at upper left, the 'Growing up…' body copy, and MILK. Where's your mustache?; ©1997 is visible in the footer.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| Publication unresolved | 1997 creative; seller listing identifies period print | Original full-page print advertisement | source | Variant-specific original paper scan visibly preserves the 1-800-WHY-MILK contact line and ©1997 creative footer. | |
| Ski | January 1998 find this issue | 11 | Full-page ad | Google Books magazine archive, volume id QIC0iSOd9mwC | “For More Information 1-800-WHY-MILK” at upper left |
Ron Howard — MWYM 1998 — 'space juice…'
Images of this version
Original period two-page promotional spread — Ron Howard — MWYM 'space juice' ad
Format:Complete two-page co-branded magazine spread / seller scan· English
The complete spread pairs a moon/HBO From the Earth to the Moon promotion with Ron Howard's milk-mustache portrait. Both panels print MILK. Where's your mustache?; the collector's 'space juice' wording functions as shorthand for this space-themed 1998 ad.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Ron Howard — Two-piece — as Opie
Images of this version
Ron Howard — two-piece ad, first panel (as a child)
Small copy from the old collector site Milk Ad Collecting Central.
1997 two-piece sequence — as Opie / child Ron Howard panel — People Nov. 10, 1997
Physical People Nov. 10, 1997 issue photograph shows the child Ron Howard / 'as Opie' panel with the full 'Growing up…' copy at top. This replaces a dead collector-image-only state with live issue-specific evidence.
Visible text / transcription
Main campaign ad, documented by collectors
Exact original collector image URL for Ron Howard's two-piece 'as Opie' ad.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| People | Nov 10, 1997 find this issue | Two-piece / sequential print ad — child Ron Howard ('as Opie') panel | source | Seller photographs the actual issue open to the child Ron Howard panel; paired with the following adult/no-caption campaign page. |
Ron Howard — Two-piece — no caption
Images of this version
1997 two-piece sequence — adult Ron Howard no-caption panel — People Nov. 10, 1997
Format:Photograph of complete physical magazine issue page· English
Physical People Nov. 10, 1997 issue photograph shows the adult Ron Howard panel with no body caption and the authentic MILK. Where's your mustache? slug at bottom. It follows the child/'as Opie' panel in the same issue.
Visible text / transcription
Main campaign ad, documented by collectors
Exact original collector image URL for Ron Howard's two-piece no-caption ad.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| People | Nov 10, 1997 find this issue | Two-piece / sequential print ad — adult Ron Howard no-caption panel | source | Seller photographs the actual issue open to the adult no-caption Ron Howard panel; it follows the child/'as Opie' panel in the same issue. |
Ron Howard — MWYM 1997 — 'Growing up…' — no contact line
Images of this version
1997 MWYM — 'Growing up…' — no contact line
Format:Original period print advertisement / seller scan· English
Recovered printed page visibly shows the 'Growing up…' copy and MILK. Where's your mustache? with no whymilk.com or 1-800-WHY-MILK line. It must not be misfiled as the collector-listed GM 1998 child.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Original full-page print advertisement | source | Original printed ad visibly has the 'Growing up…' copy and MILK. Where's your mustache? with no whymilk.com or 1-800-WHY-MILK contact line. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Feb 6, 1998 find this issue | Print ad | source | ||
| Family Fun | Oct 1998 find this issue | Print ad | source | ||
| People | Jan 26, 1998; Feb 2, 1998 find this issue | Print ad | source | ||
| SPIN | Apr 1998 find this issue | PDF scan page 27 | Full-page color magazine ad — whymilk.com variant | source | Exact issue contains the MWYM + whymilk.com child now nested as extra-695. |
| People | Nov 10, 1997 find this issue | Two-piece / sequential print ad — child ('as Opie') followed by adult no-caption panel | source | Physical-issue photographs recover both sequential Ron Howard panels. Exact page numbers remain untranscribed. | |
| Ski | December 1997 find this issue | 12 | Full-page ad | Google Books magazine archive, volume id GdB-8ik7Sa4C | No contact line |
About this entry
Ron Howard is an ad from the main Milk Mustache campaign dated 1997, filed in the collection “Main Campaign” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Printed line: “Multiple documented: got milk?; MILK. Where's your mustache?”. Recorded appearances: Entertainment Weekly (Feb 6, 1998 find this issue); Family Fun (Oct 1998 find this issue); People (Jan 26, 1998; Feb 2, 1998 find this issue); SPIN (Apr 1998 find this issue); and 2 more. The entry also shows 7 further versions of the piece. 13 pictures are shown.
Related entries: Alex & Eddie Van Halen, Amy Grant, Arie Luyendyk, Bart & Lisa Simpson, "Make Your Dairy" Ultimate Breakfast Challenge — got milk? / National Dairy Council sweepstakes, 1997 Green Bay Packers team photo with coupons — Dean’s Milk, Ice Cream & Dips, Best Milk Recipes In America - left version.