Frasier cast
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?
Notes
Exact issue and period page recovered: Vanity Fair, December 1998. Original photographed page now leads the rebuilt reference image.
Also documented: Independent period/dealer scan (1999) — Format: Original print advertisement / dealer scan· English — IMPORTANT: dates ALL its Frasier records 1998, and the collector does too. This seller says 1999. Given that extra-575/576 hinge on percentage figures (60% vs 70%/90%), a 1999 printing could be a th (source)
Placements: Brill's Content, February and March 1999.
The 60% and 70% versions carry the line "In fact, 60% [or 70%] of men and 90% of women don't get enough."; the short-caption version omits it.
Milk Mustache Mania's photo and illustration credits page (p. 94) credits the photography to Richard Corman.
Milk Mustache Mania (p. 10) says the campaign had always wanted a whole cast of a hit television show in one ad, and jumped when the producers of Frasier called. It says this was the first milk mustache ad to feature an entire cast and set a record at the time for the most mustaches in one ad, six, and that the count nearly reached seven when Moose, the dog who plays Eddie, lunged out of John Mahoney's grasp to lap up some milk. The cast assembled was John Mahoney as Martin (with Moose as Eddie), Dan Butler as Bulldog, Peri Gilpin as Roz, Kelsey Grammer as Frasier, Jane Leeves as Daphne and David Hyde Pierce as Niles. The book adds that Frasier had recently become the first program to win the Emmy for outstanding comedy series five years in a row.
Credits
More images of this ad — click to enlarge
Ranker gallery image — Kelsey Grammer / Frasier crop
The digest-size page in TV Guide, September 26 – October 2, 1998
“Our Cereal-Loving Predecessor Was Kind Enough To Leave Behind Some Milk. Care To Join Us?”
Variants of this ad (9)
Different printed versions of the same ad are grouped here.
Frasier cast — GM — 60%
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Frasier cast — GM — 60% + 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1998 | Original period print / tear-sheet | source | Original period print visibly verifies the 60% Frasier body copy, upper-left 1-800-WHY-MILK contact line, and bottom got milk? slug; exact magazine issue remains unresolved. |
Frasier cast — GM — 70%
Images of this version
Frasier cast — 70% version, from Milk Mustache Mania
Copy includes "In fact, 70% of men and 90% of women don't get enough."; no phone number or web address.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Frasier cast — GM — 70% + whymilk.com
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1998 | Original period print / tear-sheet | source | Original period seller scan visibly verifies the Frasier 70% body copy, upper-left http://www.whymilk.com web line, bottom got milk? slug, and 1998 copyright; exact magazine issue remains unresolved. |
Frasier cast — GM — 70% + 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1998 | Original period print / tear-sheet | source | Printed ad is visually confirmed; exact magazine/newspaper issue is not identified by this surviving tear-sheet. |
Frasier cast — Two-piece — 60%
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Frasier cast — Two-piece — 70%
Images of this version
Frasier cast — two-piece 70% — the collector collector scan
Format:Two-page / two-piece printed ad — collector scan· English
Visual inspection of the body copy reads 70% of men / 90% of women. This supports extra-576 and corrects the old URL assignment on extra-575.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1998 | Original period print / tear-sheet | source | Printed ad is visually confirmed; exact magazine/newspaper issue is not identified by this surviving tear-sheet. |
Frasier cast — GM 1998 short caption
Images of this version
Frasier cast — short caption “Our Cereal-Loving Predecessor Was Kind Enough To Leave Behind Some Milk. Care To Join Us?”
Small copy from the old collector site Milk Ad Collecting Central.
Frasier cast — short caption (no calcium statistic)
Copy: "The general populace isn't merely lacking culture, it's lacking calcium. The enlightened among us, however, drink 3 glasses of milk a day…" — no percentage line.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Known variant | source | Known collector variant; short-caption ad was listed as needed. The collector listed it as a needed picture. |
More sources
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source
Frasier cast — 30×23 display poster
Images of this version
Frasier cast — 30×23 display poster
Chisholm Larsson Gallery CL65616; 30×23 in. Frasier cast poster including Eddie/Moose. upgrades the prior /enlarge image locator to the gallery's larger /large image.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Non-periodical promotional distribution | 1998 | 30×23 in. display poster | source | Chisholm Poster CL65616; full cast + Eddie/Moose display poster. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Vanity Fair | Dec 1998 find this issue | Print ad | source | Seller states this original 1998 Frasier print ad was removed from Vanity Fair, December 1998. |
About this entry
Frasier cast is an ad from the main Milk Mustache campaign dated 1998, filed in the collection “Main Campaign” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Printed line: “got milk?”. Recorded appearances: Vanity Fair (Dec 1998 find this issue). The entry also shows 9 further versions of the piece. 8 pictures are shown.
Related entries: Backstreet Boys, Donna Shalala, Elle MacPherson, Garfield, "Bessie the Cow" Meanies Series 2 Milk-Mustache Bean-Bag Plush, "The Milk Mustache Book" promotional postcard (celebrity grid), 1998 Governor-Elect Jesse Ventura 'Got Milk' Pin Button.