Carmelo Anthony / Aly Raisman / Steven Lopez / Kerron Clement / Dara Torres
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:Eat the competition for breakfast. … got milk? Nourish every day.
Ad text
Eat the competition for breakfast. With milk.
Our athletes know that getting the right nutrients first thing in the morning is golden.
Notes
MilkPEP released the five-athlete Breakfast Project creative May 31, 2012. An authentic original magazine page is now recovered and restores multiple omitted text elements, including the campaign URL and copyright line. Exact parent publication/issue remains unresolved.
Credits
More images of this ad — click to enlarge
Official USDA 2012 Appendix G — Olympic five-athlete Breakfast Project group
Format:Official campaign artwork embedded in USDA Appendix G· English
Original embedded image object extracted from USDA Appendix G, Milk Mustache Posters – The Breakfast Project.
Visible text / transcription
Variants of this ad (2)
Different printed versions of the same ad are grouped here.
Carmelo Anthony and Aly Raisman — “Here’s to pouring it on in London, and every morning.”
Reproduced from the USDA Report to Congress on the dairy promotion programs, 2012 program activities, Appendix G, PDF page 139.
Carmelo Anthony / Aly Raisman / Steven Lopez / Kerron Clement / Dara Torres — “Breakfast Project” 19×25 poster
Images of this version
Carmelo Anthony / Aly Raisman / Steven Lopez / Kerron Clement / Dara Torres — “Breakfast Project” 19×25 poster
Seller photograph, eBay listing 277725222042.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 2012 | Poster |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 2012 | Original full-page magazine print ad, approx. 8 × 11 in. | source | Seller identifies the object as an original 2012 print advertisement, not a copy or reprint. The parent magazine and exact issue remain unresolved. |
Official sources
Campaign year: 2012
Milk Mustache Posters – The Breakfast Project
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G reproduces the Olympic five-athlete Breakfast Project group creative.
official source
More sources
Date:May 31, 2012
MilkPEP names all five athletes, identifies the ad as part of The Breakfast Project, and reproduces the main ad message.
source
About this entry
Carmelo Anthony / Aly Raisman / Steven Lopez / Kerron Clement / Dara Torres is an ad from the main Milk Mustache campaign dated 2012, filed in the collection “Main Campaign” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Printed line: “Eat the competition for breakfast. … got milk? Nourish every day.”. Recorded appearances: Publication unresolved (2012). The entry also shows 2 further versions of the piece. 4 pictures are shown.
Related entries: Abraham Lincoln - USDA 150th, Hakeem Nicks - winner, Kellogg mascots, Miranda Lambert, 2012 SAMMY Winners (25 student-athletes), Anthony Escobar — MilkPEP Award winner, Aracely Arambula - horizontal.