The Science of Imitation Milk
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Television / online campaign
Notes
CMPB with Goodby, Silverstein & Partners again. Contestants on a fabricated game show try to guess the artificial ingredients in imitation milks. It predates MilkPEP’s 2023 Wood Milk campaign by eleven years. Wood Milk ran on video, social and billboards, never in print; its 2023 key art is now catalogued here (Aubrey Plaza — Wood Milk).
Image: still from Goodby’s case film for the campaign; the small red cow head is the campaign’s own logo (YouTube).
Watch the commercial
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About this entry
The Science of Imitation Milk is an entry dated 2012, filed in the collection “Beyond the Mustache” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Television / online campaign.
Related entries: Refuel | got chocolate milk?, Sarah Reinertsen — got chocolate milk? ‘my After’, USA Swimming — got chocolate milk? ‘our After’, Built With Chocolate Milk — Rock ’n’ Roll Seattle Marathon mustache-on-a-stick promo, 2012 SAMMY Winners (25 student-athletes), Abraham Lincoln - USDA 150th, Anthony Escobar — MilkPEP Award winner.