“Oreo Kane”
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television commercial
Printed tagline:got milk?
Notes
A 1940s black-and-white boardroom, after Citizen Kane, where the Oreo cookie gets its name: the subordinate with his mouth full of Oreos and an empty pitcher says “Arh wo wo” (“I don’t know”) and is declared brilliant.
Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.
Got Milk? The Book (1999): “a fantasy about the naming of the Oreo cookie”, set in “a 1940s corporate boardroom in the middle of a Hollywood studio”; first ran April 1996 (p. 104).
Video found in the site’s catalogue of public copies of the got milk? commercials (October 16, 2026).
Watch the commercial
Copy kept on this site.
About this entry
“Oreo Kane” is an entry filed under California got milk? advertising dated 1996, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial. Printed line: “got milk?”.
Related entries: Buffalo Bills “Power up your breakfast in school.” got milk? poster, New England Dairy and Food Council television commercial (video still), got milk? grocery-cart ad — milk carton with a fuel gauge (California), “Birthday Party” (the magician), ADADC “got milk?” billboard with Greg and Madeline Adami (news photo), Al Michaels / Frank Gifford / Bob Costas, Amy Van Dyken.