“Y2Kud”
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television commercial
Printed tagline:got milk?
Notes
At midnight on New Year’s Eve everything breaks down except a cow in a farmyard. Reported by Adweek on August 30, 1999.
Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.
Got Milk? The Book (1999), finished in mid-1999, already describes this spot: “a spoof called Y2Kud, a spot in which the power goes out on December 31, 1999, but the cow keeps grazing … There may not be electricity in the year 2,000, but there’ll still be milk” (pp. 182, 184). Manning counts it among the spots that stretched the formula after Drysville.
Watch the commercial
Copy kept on this site.
About this entry
“Y2Kud” is an entry filed under California got milk? advertising dated 1999, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial. Printed line: “got milk?”.
Related entries: Arizona Renaissance Festival “Kids 5-12 Free” newspaper ad with GOT MILK? / UDA, Cow and Chicken got milk? spot, “Animal Crackers”, “Cooking With Chad”, 1999 Milk Mustache Celebrity Calendar (got milk?), 1999 Milk Mustache Promo Kit (got milk?, July-December), 1999 Purity 'Spider-Man' got milk? Half-Gallon Carton (Marvel).