Athanas Family - Scholastic Parent & Child Family of the Year
Category:Contest / family
Collections:Contest Winners
Times published:1
Type:Contest winner / family
Notes
Scholastic's official release identifies the Athanas family as the 2011 Family of the Year and the June/July 2011 issue; contemporaneous Patch coverage explicitly states they appear in a separate got milk? print advertisement inside that issue. The winners page from Scholastic Parent & Child, June/July 2011: “We’re proud to honor Peter, Erika, Izak, and Eli Athanas as the winners of our 2011 Family of the Year contest sponsored by got milk?”
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Scholastic Parent & Child | Jun/Jul 2011 find this issue | Contest winner / family | source | Scholastic's official release identifies the Athanas family as the 2011 Family of the Year and the June/July 2011 issue; contemporaneous Patch coverage explicitly states they appear in a separate got milk? print advertisement inside that issue. |
Recovered related official campaign visuals
Two exact Family of the Year campaign visuals survive. They confirm the family, issue and got milk? partnership, but neither is substituted for the separate print advertisement inside the issue, which remains the missing primary ad.
June/July 2011 Scholastic Parent & Child cover
The Athanas family is the featured Family of the Year; the cover carries the Family of the Year / got milk? campaign strip.
2011 Family of the Year event photograph
William H. Macy, Felicity Huffman and the Athanas family appear at the May 23, 2011 Zimmer Children’s Museum event in front of the branded campaign backdrop.
About this entry
Athanas Family - Scholastic Parent & Child Family of the Year is an entry filed under Contest / family dated 2011, filed in the collection “Contest Winners” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Contest winner / family. Recorded appearances: Scholastic Parent & Child (Jun/Jul 2011 find this issue). 3 pictures are shown.
Related entries: 2011 SAMMY Winners (25 student-athletes), Dakota Spirit Magnum — Be Strong Challenge winners — 2-page got milk? ad, Jake Anderson — Spotlight On winner, The 9 - Power of 9 winners, Aaron Rodgers - winner, Angie Harmon & kids - second, Apolo Ohno.