Chris Boucher — Silk Canada plant-based moustache
Category:Foreign successor / plant-based moustache campaign / Canada
Collections:Foreign Campaign — Canada: Silk
Times published:0
Type:OOH / social successor campaign
Printed tagline:Silk Nextmilk
Notes
Sponsoring body:Dairy Farmers of Canada, which ran the Canadian campaign independently of MilkPEP. Sponsor determines which corporate archive could hold the rest of this material. Toronto Raptors player; agency case study explicitly frames him as the campaign’s champion moustache hero. A foreign successor ad, separate from MilkPEP’s U.S. main campaign. Shown: the French-language mural “Jamais les plantes n’ont eu si bon goût”, Boucher top right in the moustache. In the Silk Nextmilk campaign (agency Carl Social Club, now BonClub; fall 2023) only Chris Boucher and a hired cast wore the plant-based moustache, in the TV spot, the murals and the group photos. The five influencers posted Instagram stories using the product and did not wear it.
Where it was published
No publication placement documented yet.
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About this entry
Chris Boucher — Silk Canada plant-based moustache is an entry filed under Foreign successor / plant-based moustache campaign / Canada dated 2024, filed in the collection “Foreign Campaign — Canada: Silk” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: OOH / social successor campaign. Printed line: “Silk Nextmilk”.
Related entries: Silk Canada 2024 — Plant-Based Moustache Campaign (cast), Dairy Diaries — Vanessa Bayer, Every Woman’s Marathon, Lars Nootbaar 'For The Lou / Unleash The Power' milk-mustache growth-chart banner (Cardinals).