Milk Mustache Database

A campaign-by-campaign archive of milk advertising — commercials, print ads, posters, contest winners & collectibles.

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Contest Winner

Cherise Wise

Release year:2001
Category:Mad About Milk Photo Contest
Collections:Contest Winners
Times published:2
Type:Contest winner / collector-documented campaign ad
Printed tagline:got milk?

Ad text

Milk measures up!

I'm not going through growing pains and braces for nothing! I drink three glasses of milk every day to keep my teeth and bones healthy and strong. Someday, when I'm taller and get this metal off my teeth, I'll be glad I knew how important calcium is!

Notes

the collector explicitly notes a no-ADVERTISEMENT-sign state; additional state separation remains open. Main image: a scan of the ad from the owner's copy, replacing a 363 px web image.

The ad's small print reads: “This milk mustache model isn't a celeb... yet. She's Cherish Wise, 13, of Bartlesville, Oklahoma, and she won the 'Mad About Milk' Photo Contest in Seventeen by creating the original milk caption — and cutting-edge height chart!”, with the ©2001 America's Dairy Farmers and Milk Processors credit. (The caption spells her name Cherish; the site's record title says Cherise.)

Milk Mustache Mania's “Contest Winner” page spells the name Cherish Wise and says her milk ad ran in Seventeen magazine in 2001. It says the campaign has been flooded with photos, letters and e-mails from people asking to be in an ad, and that while it has rarely featured non-celebrities it has regularly run ads featuring contest winners.

Milk Mustache Mania's photo and illustration credits page (p. 94) credits the photography of the Seventeen winner ad to Carlo Dalla Chiessa.

Main image

Cherise Wise — the collector historical scan

the collector’s master index. the collector explicitly notes a no-ADVERTISEMENT-sign state; additional state separation remains open.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2001Contest-winner printed adsourcethe collector documents Cherise Wise as Mad About Milk Photo Contest; code/state: GM 2001 + a state without the ADVERTISEMENT sign.
SeventeenSep 2001 find this issueContest/reader creativesource

More sources

Milk Ad Collecting Central — Contest Winners verbatim list
the collector: Cherise Wise· Mad About Milk Photo Contest· GM, 2001· file cwise.jpg· states: standard + without-advertisement-sign
source

About this entry

Cherise Wise is an entry filed under Mad About Milk Photo Contest dated 2001, filed in the collection “Contest Winners” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Contest winner / collector-documented campaign ad. Printed line: “got milk?”. Recorded appearances: Publication unresolved (2001); Seventeen (Sep 2001 find this issue).

Related entries: 2001 SAMMY Winners, Eric Czervionke - individual SAMMY Award winner, Julianna C. Rauf - Milk Mustache Mobile Photo Contest winner, Julie and Lynn Williams - Be A Model Mom winners, 2001 Rookie of the Month - Jamaal Tinsley & Pau Gasol — December 2001, 2001 got milk? calendar, Alfred E. Neuman.

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