got milk? cookie-scented bus shelter — San Francisco (California Milk Processor Board)
Category:Outdoor / billboard
Collections:California got milk? outdoor
Times published:1
Type:Scented bus-shelter installation
Notes
California Milk Processor Board / Goodby, Silverstein & Partners bus shelters in San Francisco that smelled of fresh-baked chocolate chip cookies (December 2006); a One Show merit winner (Outdoor – Single). Photo of the installation.
Issue: The One Show Annual 29 (2007), p. 163
Further detail from the San Francisco Chronicle: the scented strips were in five shelters, were installed on Monday, December 4, 2006, and were ordered removed that night by the transit agency, which cited complaints and concern about allergies. They had been meant to stay up all December. The strips were made by Arcade Marketing.
About this entry
got milk? cookie-scented bus shelter — San Francisco (California Milk Processor Board) is an outdoor ad dated 2006, filed in the collection “California got milk? outdoor” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Scented bus-shelter installation.
Related entries: "Is your school FIT to WIN?" — Healthiest Student Bodies poster, 2006 SAMMY Winners, Alex Rodriguez.