Milk Mustache Database

A campaign-by-campaign archive of milk advertising — commercials, print ads, posters, contest winners & collectibles.

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Health / Nutrition Campaign

“Real Men Drink Milk” booklet

Release year:1998
Category:Advertisement / promotion
Collections:Health & Nutrition
Times published:1
Type:Fold-out booklet
Printed tagline:got milk?

Notes

Square fold-out booklet on milk and men’s health. The cover shows Steve Young, Ron Howard, Spike Lee and Cal Ripken Jr. with milk mustaches. Printed ©1998 National Fluid Milk Processor Promotion Board.

Main image

“Real Men Drink Milk” booklet

Seller photographs, eBay listing 146143371342 (seen October 2026).

More images of this ad — click to enlarge

Variants of this ad (1)

Different printed versions of the same ad are grouped here.

“Real Men Drink Milk” booklet — 1996 printing with “MILK. Where’s your mustache?”
Year:1996
Version type:Booklet version
Difference:Earlier printing: the cover carries the “MILK. Where’s your mustache?” sign-off and one of the four faces is different.
Notes:Small copy from the collector site Milk Ads Clearing House.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1996Booklet version

About this entry

“Real Men Drink Milk” booklet is an advertisement or promotion dated 1998, filed in the collection “Health & Nutrition” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Fold-out booklet. Printed line: “got milk?”. The entry also shows 1 further version of the piece. 7 pictures are shown.

Related entries: Good Housekeeping 365 Days of Healthy Eating, Keep Your Family Healthy - Family Circle preview, Resolution: Take A Stand, Test Your Calcium Quotient - 1998, "Bessie the Cow" Meanies Series 2 Milk-Mustache Bean-Bag Plush, "The Milk Mustache Book" promotional postcard (celebrity grid), 1998 Governor-Elect Jesse Ventura 'Got Milk' Pin Button.

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