“Wear a white moostache” — Dairy Farmers of Washington (sticker and button)
Category:Historical precursor / milk-mustache early example
Collections:Historical Precursors
Times published:1
Type:Dairy promotion sticker and pinback button
Relationship:Early example, before the campaign
Notes
Promotion by the Dairy Farmers of Washington, years before the national campaign: a sticker with a peel-off white mustache reading “Accept our challenge. Wear a white moostache. You may win a Dodge Challenger”, and a red button reading “WEAR A MOOSTACHE”. The Dodge Challenger prize puts it in the 1970s.
A later sticker from the same state has its own entry under Regional and unofficial milk mustaches: “FUEL UP! with MILK!”, ©2011 Washington State Dairy Council, a cartoon face with a white mustache, listed in the council’s catalogue under the file name “Moostache.jpg”.
A Seattle Times obituary of March 26, 1998, as quoted by the research report, says the advertising man Jack Ehrig “helped invent the milk ‘moo-stache’” for the Washington State Dairy Commission.
More images of this ad — click to enlarge
“WEAR A MOOSTACHE” pinback button
About this entry
“Wear a white moostache” — Dairy Farmers of Washington (sticker and button) is an entry filed under Historical precursor / milk-mustache early example dated 1970s, filed in the collection “Historical Precursors” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Dairy promotion sticker and pinback button. 2 pictures are shown.
Related entries: General Idea — “Nazi Milk” (art poster), Carnation “Magic Crystals” — 'delicious for drinking', Carnation “Magic Crystals” Milk-Mustache Ad — boy (c.1957–1960), Carnation “Magic Crystals” — Girl, May 1959.