“Back to School is the perfect time to drive breakfast and sales.” — The Breakfast Project trade ad
Category:Trade advertising
Collections:Ads without mustaches
Type:Trade ad for milk processors and retailers
Printed tagline:got milk?
Notes
A milk jug wearing a red backpack with The Breakfast Project patch, on yellow. It offers processors free Breakfast Project logos, artwork and back-to-school store materials from MilkPEP.org. One of the series of trade ads built around a plastic milk jug, signed off “MilkPEP. You own it. Now use it.”
Issued by: MilkPEP.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Dairy Foods | September 2012 find this issue | 99 | Full-page trade ad | Dairy Foods digital edition |
About this entry
“Back to School is the perfect time to drive breakfast and sales.” — The Breakfast Project trade ad is a trade ad dated 2012, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Trade ad for milk processors and retailers. Printed line: “got milk?”. Recorded appearances: Dairy Foods (September 2012 find this issue).
Related entries: The Breakfast Project asset guide, The Breakfast Project — Salma Hayek (“Midnight Run”), Toma Leche — bedtime storybooks, U.S. Dairy Sustainability Award Winners — 2012, 2012 SAMMY Winners (25 student-athletes), Abraham Lincoln - USDA 150th, Anthony Escobar — MilkPEP Award winner.