“MILK Marketer of the Year Award” — call for entries (2017)
Category:Trade advertising
Collections:Ads without mustaches
Type:Trade ad for milk processors and retailers
Printed tagline:milk life
Notes
The word MILK in white on teal, with a gold trophy topped by a cow standing in for the letter I. MilkPEP and Dairy Foods invited processors to enter marketing programs run between July 2015 and December 2016; entries closed July 31, 2017 and the winner was to appear in the October 2017 issue. The awards continued in 2018 with different art.
Issued by: MilkPEP and Dairy Foods.
The winner was announced in Dairy Foods, October 2017 (“Meet the milk marketing masters”, pp. 34–36). The article calls it “the first-ever Milk Marketer of the Year competition” and names Dean Foods the winner for its “Building Champions” campaign, “held June 20 through Aug. 28, 2016”, with honorable mentions for Hiland Dairy Foods and Kemps. The call for entries ran again in June 2017 with a “Submissions close soon” seal.
Variants of this ad (2)
Different printed versions of the same ad are grouped here.
“MILK Marketer of the Year Award” — “Submissions close soon” reminder (June 2017)
Images of this version
“Submissions close soon” reminder
Page from the Dairy Foods digital edition, made from the publisher’s page file at 1,800 pixels wide.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Dairy Foods | June 2017 find this issue | 69 | Full-page trade ad | Dairy Foods digital edition |
“Congrats to the MILK Marketer of the Year” — winner ad for Dean Foods (October 2017)
Images of this version
Winner ad for Dean Foods
Page from the Dairy Foods digital edition, made from the publisher’s page file at 1,800 pixels wide.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Dairy Foods | October 2017 find this issue | 37 | Full-page trade ad | Dairy Foods digital edition |
More images of this ad — click to enlarge
Dairy Foods, October 2017, p. 34: article “Meet the milk marketing masters” on the winners
Page from the Dairy Foods digital edition, made from the publisher’s page file at 1,800 pixels wide.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Dairy Foods | February 2017 find this issue | 21 | Full-page trade ad | Dairy Foods digital edition |
About this entry
“MILK Marketer of the Year Award” — call for entries (2017) is a trade ad dated 2017, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Trade ad for milk processors and retailers. Printed line: “milk life”. Recorded appearances: Dairy Foods (February 2017 find this issue). The entry also shows 2 further versions of the piece. 4 pictures are shown.
Related entries: Toma Leche — El Chavo del Ocho campaign art (2017), Toma Leche — “Mega Dares” (“Lowrider”, “Turbine”), “How Milk Wins at Retail” — trade ad, “Love Stories”, Built With Chocolate Milk — Klay Thompson 'Ideal 3-Pointer', Dexter Fowler — milk mustache photo shoot, Got Milk? — “Food & Milk / Food & Wine: Give It a Shot”.