Milk Mustache Database

Notes

Three pieces aimed at almond milk under the Milk Life mark. A black hang tag on a milk jug: “Almond milk has only 2% almonds. What’s in the other 98%? #GetReal milk life”. Three phones showing posts from the “Milk” account dated May 2, each with chalk lettering on a blackboard: “HOW CAN THE SAME CHALK USED TO WRITE THIS HEADLINE BE ACCEPTABLE IN ALMOND MILK? #GetReal” and “YOU KNOW YOUR KID’S TEACHERS ARE USING CHALK. BUT DID YOU KNOW YOUR ALMOND MILK COMPANY’S USING IT, TOO? #GetReal”, above the post text “The ingredients in almond milk include weird things like locust bean gum, gellan gum and zinc gluconate. Plus only two percent almonds. Oh, and calcium carbonate, otherwise known as chalk. So, how naturally nutritious are the ingredients in your milk? #getreal”. A street chalk drawing of a red octopus labelled ALMOND MILK, its arms labelled GELLAN GUM, LECITHIN, CALCIUM CARBONATE and GLUCONATE, with an artist at work and a tent card: “THIS ARTWORK WAS CREATED USING THE CHALK IN ALMOND MILK. STILL WANT TO DRINK IT? #GetReal milk life”. No year is shown.

Issued by: MilkPEP (Milk Life). Not the California board’s 2023 “Get Real” campaign, which has its own entry. From the portfolio site of Bernie Hogya (berniehogya.com), who signs the work as creative director and art director.