Milk Mustache Database

A campaign-by-campaign archive of milk advertising — commercials, print ads, posters, contest winners & collectibles.

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Health / Nutrition Campaign

Drink 3 For The Calcium You Need

Release year:1996
Category:Advertisement / promotion
Collections:Health & Nutrition
Times published:1
Type:Health information / 1/3 page
Relationship:One-third-page calcium ad

Notes

Milk Ad Collecting Central Advertisements/Promotions inventory documents this different ad.

Picture corrected: this record is the 1/3-page magazine strip, and the main image now shows it (a very small copy, 90 pixels wide). The square “Drink 3 for the calcium you need” piece with the got milk? sign-off that used to be the main image is a different item and is kept below. Small copy from the collector site Milk Ads Clearing House.

Main image replaced with a copy of the same one-third-page strip scanned from SPIN, October 1996, p. 62 (680 pixels wide; the earlier copy was 90 pixels). The strip is the same piece: the three-glasses drawing, “Drink 3 for the calcium you need”, the three headed sections (“DRINK 3 FOR THE CALCIUM YOU NEED”, “MILK MAKES A DIFFERENCE”, “EASY WAYS TO DRINK 3”), the American Heart Association and National Osteoporosis Foundation logos and “call 1-800-WHY-MILK. http://www.whymilk.com”. Release year changed from 1998 to 1996: the 1998 date came from the collector inventory and is not printed on the piece, while this printing ran in October 1996.

More images of this ad — click to enlarge

Variants of this ad (1)

Different printed versions of the same ad are grouped here.

Drink 3 For The Calcium You Need — full special-advertising-section page (1997)
Year:1997
Version type:Ad version
Difference:A full page headed “Drink 3 for the calcium you need” in a special advertising section, with a second article, “MILK: A natural nutrient powerhouse”.
Notes:Copy from the collector site Milk Ad Collecting Central.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1997Ad version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1998Health information / 1/3 pagesourceMilk Ad Collecting Central Advertisements/Promotions inventory documents this different ad.
SPINOctober 1996 find this issue621/3-page vertical adGoogle Books full viewIssue from the saved file name; the page prints only the folio “62 SPIN”, and its Rage Against the Machine feature is consistent with October 1996.

About this entry

Drink 3 For The Calcium You Need is an advertisement or promotion dated 1996, filed in the collection “Health & Nutrition” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Health information / 1/3 page. Recorded appearances: Publication unresolved (1998); SPIN (October 1996 find this issue). The entry also shows 1 further version of the piece. 4 pictures are shown.

Related entries: Crash Course on Calcium, Digest the Facts About MILK, Get the Skinny on Milk, Milk - Don't Cut Milk Out of Your Diet, ADADC “got milk?” billboard with Greg and Madeline Adami (news photo), Al Michaels / Frank Gifford / Bob Costas, Amy Van Dyken.

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