Dole Bananas & Got Milk? Promotion
Category:Advertisement / promotion
Collections:Brand Tie-ins
Times published:1
Type:Brand tie-in
Relationship:Dole bananas promotion
Notes
Got Milk? The Book (1999) tells how the partnership began: on a store check Manning saw that bananas go on cereal and carry stickers, and that the line fits on a sticker; within two weeks there was a partnership, and in fall 1997 got milk? stickers appeared on 100 million clusters of Dole bananas across America, which drew national press as a precedent for advertising on fresh fruit (pp. 129–130). The promotion therefore began two years before this 1999 piece.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1999 | Brand tie-in | source |
About this entry
Dole Bananas & Got Milk? Promotion is an advertisement or promotion dated 1999, filed in the collection “Brand Tie-ins” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Brand tie-in. Recorded appearances: Publication unresolved (1999).
Related entries: Bill Cosby Jell-O Pudding - small, Peter Pan + Iron Kids Bread — half-page, General Mills International Coffees - Make Our Coffees With Milk, Kellogg's & Encarta - Got Kids? Get Smart. Milk Studies, 1999 Milk Mustache Celebrity Calendar (got milk?), 1999 Milk Mustache Promo Kit (got milk?, July-December), 1999 Purity 'Spider-Man' got milk? Half-Gallon Carton (Marvel).