Carnation “Magic Crystals” — John Eimen / Red-Jacket Boy
Category:Historical precursor / milk-mustache early example
Collections:Historical Precursors
Times published:2
Type:Carnation Instant Nonfat Dry Milk advertisement
Relationship:Early example, before the campaign
Notes
A key historical precursor. The March 23, 1959 Life placement is directly tied to the surviving red-jacket ad. John Eimen separately remembered a Feb. 2, 1959 Life placement and described his Carnation ad as the earliest milk-mustache model example he knew.
Ad text
“This is the Instant that’s delicious for drinking! Carnation ‘Magic Crystals’ burst into fresh flavor nonfat milk instantly — for as little as 8¢ a quart!” Boy in a red patterned shirt holding a glass with a milk mustache; three Carnation packages at lower left. Body: Mixes Instantly! New Carnation ‘Magic Crystals’ mix instantly and completely in ice-cold water; Chocolate-flavor Instant nonfat dry milk too.
Related ads
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Life | Mar 23, 1959 find this issue | Full-page color print ad | source | Seller explicitly identifies the surviving boy/red-jacket ad as taken from the March 23, 1959 issue of Life. | |
| Life | Feb 2, 1959 find this issue | Full-page color print ad | source | John Eimen recalled his classic Carnation Instant Milk ad appearing in Life on Feb. 2, 1959, and called it the earliest milk-mustache modeling example he knew of. The Feb. 2 issue page itself still needs capture for image-level comparison. |
Additional surviving scan of this ad
Alternate surviving marketplace scan
Same John Eimen / red-haired-boy creative. Another scan of the same ad.
About this entry
Carnation “Magic Crystals” — John Eimen / Red-Jacket Boy is an entry filed under Historical precursor / milk-mustache early example dated 1959, filed in the collection “Historical Precursors” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Carnation Instant Nonfat Dry Milk advertisement. Recorded appearances: Life (Mar 23, 1959 find this issue); Life (Feb 2, 1959 find this issue). 2 pictures are shown.
Related entries: Carnation “Magic Crystals” Milk-Mustache Ad — boy (c.1957–1960), Carnation “Magic Crystals” — Girl, May 1959, Carnation “Magic Crystals” — Milk-Mustache Girl, Carnation “Magic Crystals” — Yellow-Background Boy.