Super Mamá Contest
Category:Hispanic promotion / contest
Collections:Spanish / Hispanic Campaign
Times published:1
Type:Official campaign contest promotion
Relationship:Official MilkPEP campaign-adjacent / contest material
Notes
Official MilkPEP Hispanic contest promotional creative absent from the prior database.
The hispanicprwire.com media library (captions only; the images are gone) lists releases on the 2008 Súper Mamá contest: the call for entries (the winning mother and her children to star in the next milk mustache ad and win a trip to Orlando), tour stops of the “Gira del Bigote de Leche” with Elsie the cow in Dallas, Houston, San Diego, Chicago and New York, and the winner announcement, according to the research report. The winner was Ruth Tacks of Florida (FoodBev, December 11, 2008); the winner ad is extra-835.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 2008 | Official campaign contest promotion | source | Consumer publication/issue remains unresolved. First-party USDA/MilkPEP report reproduces and labels this creative. |
About this entry
Super Mamá Contest is an entry filed under Hispanic promotion / contest dated 2008, filed in the collection “Spanish / Hispanic Campaign” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Official campaign contest promotion. Recorded appearances: Publication unresolved (2008).
Related entries: Alicia Villarreal, Charytin Goyco & kids, Su-Nui Escobar & Charytín advertorials, “Piensa lo que bebes” — got milk? Spanish-language booklet, 2008 SAMMY Winners, Adam Wainwright — “Milk: The ‘Wright’ Stuff!” got milk? 3-A-Day growth-chart poster (Cardinals), Ali Vincent.