Marvel “Got Milk?” Super Heroes Milk Mustache Trading Cards — complete 1999 set
Category:Official campaign collateral / Marvel trading-card promotion
Collections:Merchandise; Trading Cards
Times published:complete nine-card set plus three-card sheets bound into Marvel comics during June–September 1999
Type:Nine-card promotional set + three comic-bound three-card panels + Ultra Rare silhouette variants
Relationship:Campaign-collateral parent for the 1999 Marvel Super Heroes Milk Mustache trading-card set
Notes
The Marvel Super Heroes got milk? television commercial (“Superhero Tryouts”) has its own entry (mpep-tv-superhero-tryouts-2001).
Distribution / collector evidence
Trading Card Database documents a nine-card 1999 set and notes that three-card sheet inserts were bound into Marvel comic books during summer 1999. Independent Marvel food/promo-card checklists also describe the nine-card mail-in set plus three comic-bound triptych panels. Front-and-back photographs of all nine regular cards and complete-set marketplace/auction records survive.
Related ads
More images of this ad — click to enlarge
Venom / Spider-Man / Daredevil regular triptych
Format:Three-card promotional panel· English
Regular three-card panel showing Venom, Spider-Man and Daredevil with milk mustaches; Steve Rude art attribution is documented by the set sources.
A-Next / Spider-Girl / Dr. Doom regular triptych
Format:Three-card promotional panel· English
Regular three-card panel showing A-Next, Spider-Girl and Dr. Doom; Adam Kubert art attribution is documented by the set sources.
A-Next / Spider-Girl Ultra Rare silhouette / Dr. Doom panel
Format:Original uncut promotional panel seller photograph· English
Original panel photograph visibly preserves A-Next at left, the Spider-Girl center silhouette marked ULTRA RARE CARD!, Dr. Doom at right, and www.marvel.com/milk.
The nine card backs
Small copy from the collector site Milk Ads Clearing House.
Variants of this ad (12)
Different printed versions of the same ad are grouped here.
Marvel “Got Milk?” trading card — Venom
Images of this version
Original 1999 promotional card — front
Format:Trading card front· English
Venom front from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Original 1999 promotional card — reverse
Venom reverse from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics / mail-in / web promotion | 1999 | Individual promotional card; also issued in comic-bound panel family | source | The set source documents individual-card mail-in/web distribution and Marvel Comics panel distribution. |
Marvel “Got Milk?” trading card — Spider-Man
Images of this version
Original 1999 promotional card — front
Format:Trading card front· English
Spider-Man front from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Original 1999 promotional card — reverse
Spider-Man reverse from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics / mail-in / web promotion | 1999 | Individual promotional card; also issued in comic-bound panel family | source | The set source documents individual-card mail-in/web distribution and Marvel Comics panel distribution. |
Marvel “Got Milk?” trading card — Daredevil
Images of this version
Original 1999 promotional card — front
Format:Trading card front· English
Daredevil front from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Original 1999 promotional card — reverse
Daredevil reverse from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics / mail-in / web promotion | 1999 | Individual promotional card; also issued in comic-bound panel family | source | The set source documents individual-card mail-in/web distribution and Marvel Comics panel distribution. |
Marvel “Got Milk?” trading card — A-Next
Images of this version
Original 1999 promotional card — front
Format:Trading card front· English
A-Next front from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Original 1999 promotional card — reverse
A-Next reverse from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics / mail-in / web promotion | 1999 | Individual promotional card; also issued in comic-bound panel family | source | The set source documents individual-card mail-in/web distribution and Marvel Comics panel distribution. |
Marvel “Got Milk?” trading card — Spider-Girl
Images of this version
Original 1999 promotional card — front
Format:Trading card front· English
Spider-Girl front from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Original 1999 promotional card — reverse
Spider-Girl reverse from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics / mail-in / web promotion | 1999 | Individual promotional card; also issued in comic-bound panel family | source | The set source documents individual-card mail-in/web distribution and Marvel Comics panel distribution. |
Marvel “Got Milk?” trading card — Dr. Doom
Images of this version
Original 1999 promotional card — front
Format:Trading card front· English
Dr. Doom front from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Original 1999 promotional card — reverse
Dr. Doom reverse from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics / mail-in / web promotion | 1999 | Individual promotional card; also issued in comic-bound panel family | source | The set source documents individual-card mail-in/web distribution and Marvel Comics panel distribution. |
Marvel “Got Milk?” trading card — Hulk
Images of this version
Original 1999 promotional card — front
Format:Trading card front· English
Hulk front from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Original 1999 promotional card — reverse
Hulk reverse from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics / mail-in / web promotion | 1999 | Individual promotional card; also issued in comic-bound panel family | source | The set source documents individual-card mail-in/web distribution and Marvel Comics panel distribution. |
Marvel “Got Milk?” trading card — Captain America
Images of this version
Original 1999 promotional card — front
Format:Trading card front· English
Captain America front from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Original 1999 promotional card — reverse
Captain America reverse from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics / mail-in / web promotion | 1999 | Individual promotional card; also issued in comic-bound panel family | source | The set source documents individual-card mail-in/web distribution and Marvel Comics panel distribution. |
Marvel “Got Milk?” trading card — She-Hulk
Images of this version
Original 1999 promotional card — front
Format:Trading card front· English
She-Hulk front from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Original 1999 promotional card — reverse
She-Hulk reverse from the 18-image Flickr album preserving fronts and backs of the nine-card set.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics / mail-in / web promotion | 1999 | Individual promotional card; also issued in comic-bound panel family | source | The set source documents individual-card mail-in/web distribution and Marvel Comics panel distribution. |
Marvel “Got Milk?” trading card — Spider-Man — Ultra Rare silhouette panel variant
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics | 1999 find this issue | Comic-bound triptych / four-card panel silhouette variant | source | Nslists identifies the center-card silhouette as Ultra Rare because it could not be cut as a regular card from the triptych panel. |
Marvel “Got Milk?” trading card — Captain America — Ultra Rare silhouette panel variant
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics | 1999 find this issue | Comic-bound triptych / four-card panel silhouette variant | source | Nslists identifies the center-card silhouette as Ultra Rare because it could not be cut as a regular card from the triptych panel. |
Marvel “Got Milk?” trading card — Spider-Girl — Ultra Rare silhouette panel variant
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics | 1999 find this issue | Comic-bound triptych / four-card panel silhouette variant | source | Nslists identifies Spider-Girl as the center Ultra Rare silhouette in the A-Next / Spider-Girl / Dr. Doom panel family. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Marvel Comics | Jun–Sep 1999 (bound-in card-sheet distribution documented; exact individual comic issues still to map) find this issue | Three-card / four-card promotional panels | source | Set also distributed as individual cards through mail-in and web promotion. Nslists documents both triptych and four-card panel formats. |
About this entry
Marvel “Got Milk?” Super Heroes Milk Mustache Trading Cards — complete 1999 set is an entry filed under Official campaign collateral / Marvel trading-card promotion dated 1999, filed in the collection “Merchandise; Trading Cards” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Nine-card promotional set + three comic-bound three-card panels + Ultra Rare silhouette variants. Printed line: “got milk?”. Recorded appearances: Marvel Comics (Jun–Sep 1999 (bound-in card-sheet distribution documented; exact individual comic issues still to map) find this issue). The entry also shows 12 further versions of the piece. 23 pictures are shown.
Related entries: 1999 Milk Mustache Celebrity Calendar (got milk?), 1999 Milk Mustache Promo Kit (got milk?, July-December), 1999 Purity 'Spider-Man' got milk? Half-Gallon Carton (Marvel).