Milk Mustache Database

Ad text

got milk?

Real is so back. Real people. Real milk. Real protein. Real strength. Real calcium. Real nutrients. Real good. Are we for real? You bet we are.

Notes

The 30th-anniversary revival spotlights everyday Californians. Noah Schnapp, Priah Ferguson and other celebrities appeared as launch and event talent. Official release reports 12,000+ portraits statewide and 1,000+ printed posters.

Main image replaced with the original file of the same photograph (5464 by 8192 px; the earlier copy was 2200 px wide), CMPB’s file “San Francisco_4653-min” from the media library at gotmilk.com.

The 53 numbered tour portraits in the gallery, and the Roseville and San Jose representative portraits, were replaced with larger copies of the same photographs from CMPB’s media library at gotmilk.com (1336–1366 px wide, uploaded in August 2025; the Roseville file is shown at 3000 px). The earlier copies were 886–1067 px wide (2200 px for Roseville); the gotmilk.com copies are cropped slightly wider.

Photographs from the launch event in Los Angeles on September 9, 2025 (MultiVu release; in the gallery) show Keyla Monterroso Mejia and Nick Barrotta each holding a framed portrait of themselves with a milk mustache, Noah Schnapp holding a printed portrait of himself drinking a glass of milk, and Jesse Williams beside the portrait printer as a print in the campaign’s layout comes out. The portraits carry the same printed lines as the tour portraits (“Real is so back…” and got milk?). The photographs do not show whether these portraits ran as ads.

Thirty more tour portraits from CMPB’s media library at gotmilk.com were added to the gallery: 7 from Roseville and 3 from San Francisco (uploaded August 11, 2025), 17 from San Jose (August 20, 2025) and 3 without a tour stop in the file name (August 28, 2025).