KITH Treats × got milk? — Fall/Winter 2018 capsule
Sponsoring body:California Milk Processor Board × KITH Treats
Collections:Spoofs / Parodies
Type:Brand collaboration / celebrity mustache campaign + apparel
Notes
A Fall/Winter 2018 capsule from KITH Treats and the California Milk Processor Board, announced November 2018. It revived the milk mustache with a roster of celebrities and paired them with co-branded apparel carrying tongue-in-cheek renditions of the line — ‘Got Kith?’ and ‘Got Treats?’. KITH Treats is Ronnie Fieg’s cereal-bar concept; the collaboration was covered with a 29-photo gallery.
Named subjects:Seth Rogen, Chrissy Teigen, Joan Smalls, Bobby Flay.
Note the sponsor:this is CMPB, not MilkPEP, and it falls four years after MilkPEP retired the mustache in 2014 — consistent with the campaign continuing in California after the national program ended. Main image: the 2000 px version of the ad.
Evidence
Trend Hunter, 16 November 2018, referencing Highsnobiety and kith.com.
About this entry
KITH Treats × got milk? — Fall/Winter 2018 capsule is an entry dated 2018, filed in the collection “Spoofs / Parodies” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Brand collaboration / celebrity mustache campaign + apparel.
Related entries: Garbage Pail Kids “Got Mike” / “Milky Jay” stickers, PETA — cartoon of a child with a milk moustache in a dairy shed, Keke Palmer “Hot mama.” — got milk? style picture credited “WAKEUPZUZI” (not a campaign ad), The Georgia Straight “got sex?” cover, Alison Tetrick — “Respect the Pavement” (Built With Chocolate Milk, 2018), Bobby Flay — KITH Treats got milk?, Built With Chocolate Milk — Sloane Stephens 'Bounce Back'.