Protein Fight Club
Sponsoring body:MilkPEP
Collections:Beyond the Mustache
Type:National campaign
Notes
Ran in place of the Super Bowl milk mustache advertising in 2014 — the first year the USA TODAY mustache sequence did not appear. Promoted breakfast protein. Already logged in the main archive as out of scope; it belongs here.
Image: launch photo from WWE.com, August 20, 2013 (the partnership launched in August 2013) (source).
A mock-up of the campaign’s site is in the gallery, from the portfolio of Bernie Hogya, whose page says the idea was to “hire Eric Wareheim … to film a series of humorous head-to-head matches”.
More images of this ad — click to enlarge
The Protein Fight Club site shown on a monitor, laptop, tablet and phone: a YouTube channel page with “THE FIGHTS / THE STATS / MERCHANDISE”, “got milk? got protein.”, a video “Milk vs. Breakfast Burrito”, and a grid headed “WATCH MILK TAKE ON THE REST OF THE COMPETITION”
From the portfolio site of Bernie Hogya (berniehogya.com), who signs the work as creative director and art director.
“Milk vs Protein Powder”: a young woman and a man with a tub labelled “POWDER” in a diner booth
Thumbnail of the YouTube upload FOkGblWg5-E (Go Boomeo, “Milk vs Protein Powder - Got Milk Protein Fight Club”, posted November 19, 2013).
End card: “got milk?”, “ProteinFightClub.com”, “AMERICA’S MILK PROCESSORS”
Frame from YouTube’s preview strip of the same upload, 320 pixels wide.
Watch the video
Video posted on YouTube by Go Boomeo. It is shown here from YouTube; this site does not host it. One of the Protein Fight Club videos, posted by the production company.
“The Clear Choice”
Copy kept on this site.
“Milk vs. Raw Eggs”
Copy kept on this site.
“Milk vs. Breakfast Burrito”
Copy kept on this site.
“Milk vs. Eggs Benedict”
Copy kept on this site.
“Milk vs. OJ”
Copy kept on this site.
“Milk vs. Omelet”
Copy kept on this site.
“Milk vs. Breakfast Sausage” (January 2014)
Copy kept on this site.
“Milk vs. Everything Bagel” (January 2014)
Copy kept on this site.
About this entry
Protein Fight Club is an entry dated 2014, filed in the collection “Beyond the Mustache” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: National campaign. 4 pictures are shown.
Related entries: Built With Chocolate Milk — Rock ’n’ Roll Seattle Marathon mustache-on-a-stick promo, Craig Alexander — Built With Chocolate Milk ‘Determination’ (IRONMAN), Craig Alexander — Built With Chocolate Milk ‘The Distance’ (IRONMAN), Luke McKenzie — “Joins Team CHOCOLATE MILK” (2014), Amul — “Mooch nahin toh kuch nahin” milk-moustache campaign (India), Apolo Ohno “New Finish Lines” — Built With Chocolate Milk, Built With Chocolate Milk — Apolo Ohno.