Mike Schmidt “Holy Cow!” / “Milk has less than 4% fat!” sign — The Middle Atlantic Milk Marketing Association
Category:Regional dairy promotion
Collections:Ads without mustaches
Type:Store sign
Notes
A horizontal sign, still shrink-wrapped: Schmidt in the Phillies cap and pinstripes drinking from a milk carton through a straw, a speech balloon reading “HOLY COW!” and, along the foot, “MILK HAS LESS THAN 4% FAT!” and “The Middle Atlantic Milk Marketing Association”. No milk mustache; no campaign line.
Issued by: The Middle Atlantic Milk Marketing Association, as printed. The seller dates it to the 1980s; no date can be read. The Schmidt growth chart with the same association’s “measure up” headline has its own entry.
About this entry
Mike Schmidt “Holy Cow!” / “Milk has less than 4% fat!” sign — The Middle Atlantic Milk Marketing Association is a regional dairy promotion dated 1980s (seller’s date), filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Store sign.
Related entries: Cal Ripken Jr. “Drink your milk and see how you measure up to Cal Ripken, Jr.” growth chart, “Milk’s got more!” television commercial — “Sponsored by Wisconsin Milk Marketing Board / american dairy association” (video stills), Scott Stevens “Drink your milk and see how you measure up to Capitals defenseman Scott Stevens.” growth chart — Middle Atlantic Milk Marketing Association, Mark Grace growth chart — Dean Foods and WGN 720 (Cubs).