Tony Bennett
Category:Main campaign
Collections:Main Campaign
Times published:6
Printed tagline:MILK. Where's your mustache?
Notes
A main-campaign Milk Mustache ad. The magazines and dates it ran in are listed under Where it was published.
The Milk Mustache Book (1998, p. 36) gives the shoot as September 22, 1995, New York City, and calls it the shortest shoot the campaign had had up to then: five minutes and two rolls of film. Bennett said the last celebrity campaign he had seen done so simply was an old Chock Full O’Nuts ad with a close-up of Jimmy Durante’s nose sniffing the coffee. Seeing his milk mustache in the mirror, he said he looked like Cesar Romero, and when the talk turned to his painting he said he thought of himself as a painter who sings.
A scan of the tear sheet filed with the USPTO on May 13, 1996, as one of the three specimens for the service mark “MILK. What a surprise!” is in the gallery; it shows corner wear and is kept as a document copy beside the main picture.
Credits
More images of this ad — click to enlarge
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Trademark specimen: the Tony Bennett tear sheet filed with the Patent and Trademark Office on May 13, 1996 (corner wear visible)
Scan from the USPTO Trademark Status and Document Retrieval file for the service mark MILK. WHAT A SURPRISE!, serial number 74621597, document SPE20060613220314 (specimens received May 13, 1996).
Variants of this ad (1)
Different printed versions of the same ad are grouped here.
Tony Bennett — MWYM 1996
Images of this version
Original period print - Tony Bennett - MWYM circulation state
Format:Original magazine print / tear-sheet· English
Current original-print listing documents the collector-tracked 1996 MWYM circulation state. The artwork carries ©1995; the seller’s date reflects later circulation.
Visible text / transcription
Known collector variation
Known collector variation in Needs list.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Known variant | source | Known collector variation in Needs list. The collector listed it as a needed picture. | |
| Publication unresolved | 1996 | Original magazine print / tear-sheet | source | Current original-print listing documents the collector-tracked 1996 MWYM circulation state. The artwork carries ©1995; the seller’s date reflects later circulation. |
More sources
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Jan 12, 1996 find this issue | Print ad | source | ||
| Family Circle | Jun 25, 1996 find this issue | Print ad | source | ||
| Good Housekeeping | May 1996 find this issue | Print ad | source | ||
| People | Jan 22, 1996 find this issue | Print ad | source | ||
| Redbook | May 1996 find this issue | Print ad | source | ||
| Woman's Day | Feb 1, 1996 find this issue | Print ad | source | Seller identifies the Tony Bennett MILK What a Surprise! original page as Woman's Day, Feb. 1, 1996. |
About this entry
Tony Bennett is an ad from the main Milk Mustache campaign dated 1995, filed in the collection “Main Campaign” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Printed line: “MILK. Where's your mustache?”. Recorded appearances: Entertainment Weekly (Jan 12, 1996 find this issue); Family Circle (Jun 25, 1996 find this issue); Good Housekeeping (May 1996 find this issue); People (Jan 22, 1996 find this issue); and 2 more. The entry also shows 1 further version of the piece. 5 pictures are shown.
Related entries: Billy Ray Cyrus, Christie Brinkley, Christie Brinkley + Alexa Ray & Jack Paris, Gabriela Sabatini, Divine Brown — “MILK, It’s Divine!” parody, ESSENTIALS Milk Sweepstakes - Milk, What A Surprise!, Early To Rise With Milk - Banana Breakfast Shake.