Shaquille O'Neal - retirement
Category:Main campaign
Collections:Main Campaign
Times published:1
Notes
Main 2011 retirement creative. Exact placement resolved: full-page USA Today ad on June 9, 2011, reported at the time by Sports Business Journal. CBS and MilkPEP/Oreo launch coverage confirm the campaign timing.
Credits
Variants of this ad (1)
Different printed versions of the same ad are grouped here.
Shaquille O'Neal - retirement — USA TODAY newspaper version
Images of this version
USA TODAY newspaper version
Seller photograph of the folded page, eCrater listing 19581836 (seller adfactory).
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 2011 | Newspaper version |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| USA Today | Jun 9, 2011 find this issue | Full-page newspaper ad | source | Sports Business Journal reported on June 9, 2011 that Shaquille O’Neal appeared in a full-page “Got Milk?” ad in that morning’s USA Today, carrying the copy “Here’s to retirement.” |
More sources
Date:Jun. 2, 2011
Confirms Shaq’s newly retired status and launch of the 2011 ad.
source
Date:Jun. 1, 2011
Official release confirms Shaquille O’Neal and his mother Lucille in the 2011 Oreo-and-milk campaign during National Dairy Month.
source
About this entry
Shaquille O'Neal - retirement is an ad from the main Milk Mustache campaign dated 2011, filed in the collection “Main Campaign” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Recorded appearances: USA Today (Jun 9, 2011 find this issue). The entry also shows 1 further version of the piece. 2 pictures are shown.
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