Weight Loss Challenge
Category:Variant / weight loss
Collections:Health & Nutrition
Times published:1
Type:Non-celebrity campaign creative
Notes
Two pages of this campaign are known: the “Great news!” page shown as the main image (Ladies’ Home Journal, March 2005) and the “Cutting Calories?” page shown under Variants.
Variants of this ad (1)
Different printed versions of the same ad are grouped here.
Weight Loss Challenge — “Cutting Calories?” page
Images of this version
“Cutting Calories?” page
Small copy from the collector site Milk Ads Clearing House.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 2005 | Ad version |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Ladies' Home Journal | Mar 2005 find this issue | Immediately before printed p. 30 | Non-celebrity campaign creative | source |
Exact March 2005 ad locked
The surviving January–June 2005Ladies' Home Journalscan contains the exact March ad immediately before printed page 30. The page shown is headed “Great news!” under the Great American Weight Loss Challenge logo, with a sidebar “Simple ways to get in 24 oz. of milk everyday”; the scan’s text also mentions Dr. Pamela Peeke, a 12-week plan, instructions built around 24 oz. of milk, and2424milk.comThis is the March 2005 placement.
a dealer listing for Robin Seaber is a separateMay 2006two-page Weight Loss Challenge ad and must not be substituted for this March 2005 non-celebrity creative.
About this entry
Weight Loss Challenge is an entry filed under Variant / weight loss dated 2005, filed in the collection “Health & Nutrition” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Non-celebrity campaign creative. Recorded appearances: Ladies' Home Journal (Mar 2005 find this issue). The entry also shows 1 further version of the piece. 2 pictures are shown.
Related entries: Robin Seaber - Weight Loss Challenge, “24oz/24hours Weight Loss Guide” booklet, New Resolution to Watch Your Weight?, Stay on Track For a Healthy You!, 2005 Buffalo Bills schedule magnet with the “Milk for Health on the Niagara Frontier” mark, 2005 Rookie of the Month - Ben Gordon & J.R. Smith — February 2005 Rookies, 2005 Rookie of the Month - Ben Gordon & J.R. Smith — March 2005 Rookies.