Milk Mustache Database

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Health / Nutrition Campaign

Robin Seaber - Weight Loss Challenge

Release year:2006
Category:Variant / weight loss
Collections:Health & Nutrition
Times published:2
Type:Contest / weight-loss creative

Notes

Main image replaced with a full-page scan of the ad as printed in Ladies’ Home Journal, May 2006 (Internet Archive scan of the bound volume). The earlier picture was a small collector copy.

Ad text

Win at weight loss, the healthy way.

As a busy mom, I know that losing weight can feel like an uphill battle. For me, losing over 25 pounds came down to three basic things. Reducing my calories, exercising regularly, and drinking milk. Why milk? Well, studies suggest that drinking 24 ounces of lowfat or fat free milk every 24 hours, as part of a balanced, reduced-calorie diet provides the calcium and protein to support healthy weight loss. And I have a new figure to prove it. So drink up to a slimmer, healthier you. To see for yourself, visit 2424milk.com.

Main image

Original 2006 Robin Seaber Weight Loss Challenge ad

Recovered surviving 2006 Robin Seaber Milk Mustache advertisement with American Heart Association mark and “Win at weight loss, the healthy way.” copy. Same known campaign creative is used here for the Ladies’ Home Journal placement pending an issue-native scan.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Better Homes & GardensMay 2006 find this issueContest / weight-loss creativesource
Ladies' Home JournalMay 2006 find this issueFull pagearchive.org/details/ladieshomejourna123janwye/page/n794

About this entry

Robin Seaber - Weight Loss Challenge is an entry filed under Variant / weight loss dated 2006, filed in the collection “Health & Nutrition” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Contest / weight-loss creative. Recorded appearances: Better Homes & Gardens (May 2006 find this issue); Ladies' Home Journal (May 2006 find this issue).

Related entries: Weight Loss Challenge, “24oz/24hours Weight Loss Guide” booklet, New Resolution to Watch Your Weight?, Stay on Track For a Healthy You!, "Is your school FIT to WIN?" — Healthiest Student Bodies poster, 2006 SAMMY Winners, Alex Rodriguez.

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