got milk? Hot Wheels
Category:Licensed merchandise
Collections:Merchandise
Type:Licensed die-cast vehicles
Notes
Mattel produced got milk? liveried Hot Wheels under the same licensing program as the Barbie.
Got Milk? The Book (1999) says Mattel came back to the board after the Barbie with the idea for got milk? Hot Wheels, one of the licensing deals made between late 1995 and 1999 (p. 141).
Evidence
Named in the ‘got milk? licensed consumer goods’ record alongside Barbie, apparel and kitchenware.
About this entry
got milk? Hot Wheels is an entry filed under Licensed merchandise dated 1990s–2000s, filed in the collection “Merchandise” of the Milk Mustache Database, which lists 2,339 entries from the got milk? and Milk Mustache campaigns. Type: Licensed die-cast vehicles.
Related entries: Rare 1994 got milk? Quartz Watch in Collectible Case, Got Milk? Barbie — Mattel Special Edition #15122 (African American), Mattel got milk? Barbie (Special Edition #15121), got milk? Aladdin 20 oz Insulated Travel Mug (REAL Seal), Mark Grace got milk? growth-chart poster (Cubs, White Hen Pantry), got milk? billboard with a child’s milk-smeared face, Los Angeles (street photograph), got milk? licensed kitchenware advertising.