Milk Life — 'What 8 grams of protein looks like when you bring justice to the living room.' (superhero boy)
Campaign:Milk Life — MilkPEP successor to the Milk Mustache campaign
Collections:Milk Life (2014–2020, ads without a mustache)
Printed tagline:What 8 grams of protein looks like when you bring justice to the living room.
Subject:Boy in PJs leaping over sofa, milk-splash cape
Notes
2014 series. Visible in the ad: 'milk life' wordmark, boy mid-leap with milk-splash cape, milk-splash glass, 'Start your day with the power of protein.', 'milklife.com'. Shares hero photo with milklife-008 but different tagline/layout = distinct published ad.
One of the first three Milk Life ads, the set that replaced the got milk? milk-mustache campaign in 2014. All three (rock star, breakdancer, superhero boy) ran in People magazine, March 10, 2014.
Pictured in Dairy Foods, February 2015, p. 63, with the caption “The Milk Life ad campaign promotes the importance of protein in the diet, especially in the morning.”
More images of this ad — click to enlarge
Milk Life debut ad (superhero boy) — People, March 10, 2014
Scan from the collector blog milkadsinfo.blogspot.com (post dated March 3, 2014).
Dairy Foods, February 2015, p. 63: interview with MilkPEP’s chief executive Julia Kadison, picturing the ad
Page from the Dairy Foods digital edition, made from the publisher’s page file at 1,800 pixels wide.
Related ads
Milk Life — 'Milk has 8 grams of high-quality protein. just living life.and milking it.' (basketball), Milk Life — 'Milk has 8 grams of high-quality protein. just living life.and milking it.' (garage band / lead guitarist), Milk Life — 'What 8 grams of protein looks like when you decide water wings are for kids.' (pool), Milk Life — 'What 8 grams of protein looks like when you unleash your inner rock star.' (guitarist), Amul — “Mooch nahin toh kuch nahin” milk-moustache campaign (India), Apolo Ohno “New Finish Lines” — Built With Chocolate Milk, Built With Chocolate Milk — Apolo Ohno