Campaign
Cornell got milk?
Cornell Dining’s campus milk-mustache poster campaign, launched in 2011.
Campaign history
A campus campaign beginning in 2011
Cornell Dining’s campaign began in March 2011 with student intern Jamie Cohen and dietitian Michele Wilbur. President David Skorton posed for its first “Drink Smart” poster after Cornell received temporary permission to use the got milk? trademark. Five further posters followed, including Kathryn Boor and Brian Wansink. Cornell reported that the program placed third in the National Association of College and University Food Services’ nutrition awards in 2012. Source: Cornell Chronicle.
Print ads and campaign material (1)
Commercials in this campaign (0)
Commercials will appear here as copies and broadcast details are found.